Your Google profile,set up like it matters.
Because it does: the profile decides the map pack, and the map pack decides the phone. $750, one time. Most agencies bill this monthly forever. We don't.
The Local Foundation, piece by piece.
Profile claimed or created and verified. The right primary category, which matters more than almost anything else and is wrong on most profiles we audit. Services listed properly. Photos that look like your work. Then the part nobody sees: your name, address and phone made identical across Apple, Bing, Yelp, Foursquare and the citation networks, because inconsistent listings quietly kill both map rankings and AI search visibility.
Schema goes on your site so Google connects it to the profile. A review flow gets set up so the count actually grows, and growing review counts are the single strongest signal we've measured for getting named in AI answers.
Charged once. It's yours. The logins, the listings, all of it. If an agency is billing you monthly for "profile management" and the profile never changes, you already know what you're paying for.
Fair questions.
Why is my business not showing in the map pack?
Usually some mix of the wrong primary category, thin or inconsistent listings, too few reviews, and an unclaimed or half-finished profile. The Foundation fixes the first three the same week.
Is Google Business Profile optimization a one-time thing?
The foundation is: claiming, categories, citations, cleanup, schema. Done once and it holds. Ongoing posting, review responses and fresh content is monthly work, and that lives in Growth at $600 a month.
Does this help with AI search like ChatGPT and Siri?
More than almost anything else. AI engines pull heavily from the listing platforms and review signals this work cleans up. It is the same foundation, serving two kinds of search.
Want this handled?
Call and a person answers. Or send the application and Kallisti calls you back.